.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in financial backing each year, have actually raised nearly $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That decline results from market saturation, increased regulatory tensions, and also economical uncertainties.ADWEEK spoke with five VCs who continue to acquire adtech providers, despite these challenges, concerning what they are seeking and what they stay away from. Possibly unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused modern technologies and industry-specific areas like linked television.